Why the Industry Doesn’t Want Another Drake

Merci ! Partagez avec vos amis !

Vous avez aimé cette vidéo, merci de votre vote !

Ajoutées 12 heures by admin

4 Vues

The real reason the music industry turned on Drake might not be personal… They don’t want superstars.

Music executive Chris Gotti explained that major labels like Universal, Sony, and Warner have spent over $25 billion in the past five years trying to find new talent. But in the age of viral TikToks and one-hit wonders, the industry no longer wants true superstars. They want control.

Even Lucian Grainge admitted that superstar power can shrink a label’s cut by up to 50 %. That’s why artists like Halsey have been forced to fake viral moments just to release music, despite selling over 165 million records.

Meanwhile, Drake’s $400 million deal with Universal reportedly paid itself off in under two years, making him too valuable and too powerful.

Now, labels prefer to spread their bets across dozens of smaller artists instead of building icons. As streaming fragments the market, the era of global superstars might be coming to an end.