Watch This If You're Overwhelmed by All The Latest Gear Announcements

August and September saw an incredible amount of new photography, filmmaking, and audio gear, and even our heads are spinning. Take a deep breath, we'll get through this together. Nick lists our favorite new releases and their key specs. Check out the list below to learn more and shop these new cameras, lenses, mics, and more!

Canon EOS C50 Full-Frame Hybrid Cinema Camera
- Real-World Test: https://youtu.be/E9zNDM-xxa8
- Shop: http://bhpho.to/46dpSjd

Nikon ZR 6K Full-Frame Cinema Camera
- Real-World Test: https://youtu.be/zECvRyaFGtA
- Shop: http://bhpho.to/42iTryt

FUJIFILM GFX ETERNA 55 Cinema Camera
- Official First Look: https://youtu.be/kPCyoBwNKes
- Shop: https://bhpho.to/4mYulgL
- FUJIFILM 32-90mm T3.5 Power Zoom: http://bhpho.to/4nslQKO

Ricoh GR IV Digital Camera
- First Look: https://youtu.be/Kv8an7new3Q
- Shop: https://bhpho.to/4n9RsVx

Insta360 GO Ultra Standard Bundle
- First Look: https://youtu.be/hJyK_V9zOSI
- Shop: http://bhpho.to/4g4XlAZ

RED DIGITAL CINEMA V-RAPTOR XE 8K VV Camera
- B&H Explora: https://bhpho.to/47QTcP0
- Shop: https://bhpho.to/4mr0Nr3

Hasselblad X2D II 100C Medium Format Mirrorless Camera
- First Look: https://youtu.be/pyRqoY8ETB4
- Shop: https://bhpho.to/4gvPImZ
- Hasselblad XCD 35-100mm f/2.8-4 E Lens: https://bhpho.to/4pA3klC

Hollyland VenusLiv Air Live Stream Camera
- First Look: https://youtu.be/ttJb0imcGy8
- Shop: http://bhpho.to/3I2rP9W

Sigma lens tests
- Sigma's NEWEST Portrait & Street Lenses: https://youtu.be/b6baR5JVWfM
- New Sigma 200mm f/2 DG OS Sports Lens: https://youtu.be/Oz06v0Q5-nQ
- NEW Sigma APS-C Lenses: Specs & Real-World Test: https://youtu.be/LzYKYBzP348

Sigma Full-Frame Lenses
- Sigma 14mm f/1.4 DG DN Art Lens: https://bhpho.to/42A4VxJ
- Sigma 20‑200mm f/3.5‑6.3 DG Contemporary Lens: http://bhpho.to/45VNaLx
- Sigma 35mm f/1.2 DG II Art Lens: http://bhpho.to/3V7bYKg
- Sigma 135mm f/1.4 DG Art Lens: http://bhpho.to/46aV8iJ
- Sigma 200mm f/2 DG OS Sports Lens: http://bit.ly/4mjyWc9

Sigma APSC Lenses
- Sigma 12mm f/1.4 DC Contemporary Lens: https://bhpho.to/3KaOhOX
- Sigma 17-40mm f/1.8 DC Art Lens: https://bhpho.to/46IjWjr

Leitz HEKTOR Full-Frame Cinema Lens Lineup
- First Look: https://youtu.be/um7fgb8K6mY
- Shop: http://bhpho.to/4n4gc1K

OM SYSTEM M.Zuiko 50-200mm f/2.8
- Real-World Test: https://youtu.be/wOFEhKxZ_Lk
- Shop: http://bhpho.to/42hBMaj

Nikon NIKKOR 24-70 f/2.8 S II
- First Look: https://youtu.be/D8GT5MBrWP4
- Shop: http://bhpho.to/3JkNrPl

Panasonic LUMIX S 100-500mm f/5-7.1 O.I.S.
- Watch our video: https://youtu.be/Me3B48QZQiI
- Shop: http://bhpho.to/4pFEQYe

TASCAM FR-AV4 4-Channel Field Recorder
- Real-World Test: https://youtu.be/58345tcY06c
- Order: http://bhpho.to/3Vvjoaj

DJI Mic 3 Compact Wireless Microphone System/Recorder for Camera & Smartphone
- B&H Explora: http://bhpho.to/4nsZTLN
- Shop: http://bhpho.to/42R5QtF

0:00 Canon C50
0:46 Nikon X RED's First Cine Camera
1:07 FUJIFILM ETERNA 55
1:27 Ricoh GR IV
1:51 Insta360 GO
2:10 RED DIGITAL CINEMA V-RAPTOR XE 8K VV
2:40 Hasselblad X2D II 100C
2:59 Hollyland VenusLiv Air Live Stream Camera
3:14 Sigma
4:10 Leitz HEKTOR Series
4:36 OM SYSTEM M.Zuiko 50-200mm f/2.8
5:00 Nikon NIKKOR 24-70 f/2.8 S II
5:17 Panasonic LUMIX S 100-500mm f/5-7.1 O.I.S.
5:35 TASCAM FR-AV4
5:50 DJI Mic 3
6:08 Final Thoughts

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