The Real Way to Measure Event ROI in B2B!

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Event ROI isn’t just about registrations or attendance — it’s about revenue impact.
In this clip, we break down how to measure event ROI the right way by looking at closed-won deals, expansion revenue, upsells, and account-based marketing (ABM) influence. Not every event drives instant deals, but the smartest teams define success through re-engaged accounts, pipeline acceleration, and long-term revenue impact.

If you’re running B2B events, webinars, or ABM programs, this mindset shift is critical.

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