‘Détournement’ refers to the subversive act of appropriating and diverting existing artistic or cultural elements from their original context to create a new, often critical or ironic, meaning. This artistic practice involves the recontextualization of images, texts, or other cultural artifacts to challenge established norms and provoke thought. Détournement seeks to disrupt conventional interpretations and confront societal ideologies, emphasizing the potential for subversion and resistance through the manipulation of visual and cultural symbols. Artists engaging in détournement aim to question authority, challenge the status quo, and encourage viewers to reconsider their preconceptions in the face of these transformed elements.
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