Spotify Wrapped: A Marketing Masterclass That Keeps Us Hooked

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Spotify Wrapped isn’t just a fun recap of your year in music—it’s a genius marketing strategy. In this video, I dive into my own Spotify Wrapped and explore how Spotify has mastered the art of creating a service so engaging that users willingly share it with the world.

From personalized data to social media buzz, this is a marketing case study you don’t want to miss. Let’s unpack what makes Spotify Wrapped a phenomenon and what we can learn from it!

What does your Spotify Wrapped say about you?
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Catégories
Master Class Musique
Mots-clés
Spotify Wrapped 2024, Spotify marketing, personalized marketing examples

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