Shankar Mahadevan Gives A Masterclass In Brand-Building | Classical Music | Singer | N18S

“There’s depth, study & precision,” Shankar Mahadevan says as he talks about brand-building.

“Just like music, we balance emotion with what truly works,” the singer tells Zenia Baria.

From knowing exactly how much salt is in the chutney to treating recipe tasting like composing a song, Mahadevan explains why Malgudi is built on craft, consistency & culture, not celebrity hype

#SecondWind #Malgudi #ShankarMahadevan #SouthIndianFood #CNBCTV18Digital #Entrepreneurs #Startups #RestaurantBusiness

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