How to make viral songs like "Rasode mein kaun tha" | A MASTERCLASS by Yashraj and Shantanu

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Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant).

Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke.

In this episode, @YashrajMukhateOfficial shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again.

Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet.

Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience.

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Navigate your way through this conversation:

00:00:00 Introduction
00:03:06 Yashraj’s career graph till now
00:16:32 Content and engagement
00:29:00 Strategizing content
00:31:00 Yashraj’s Masterclass on music
00:48:20 Yashraj on his peers
00:51:30 Mentors
00:54:36 Future Goals
00:57:29 How will Yashraj sells Razor
00:61:04 Concluding thoughts