How to Build a Theatre Episode 23: Corporate Relations at Théâtre de Liège

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Fred Rossillion, Sales & Events Manager at the Théâtre de Liège tells Phil and Edward about his experiences of working with the Liège-based companies to further the mission of his city's theatre. In this episode, Fred explains the importance of building personal connections and how companies are looking for much more than just a logo on a poster in their relations with cultural institutions.