GUCCIO GUCCI. What's in a leather purse?

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A presentation by Luca Cottini, PhD
* The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story
* What an elevator attendant at a fashionable hotel learned about #celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century #London
* #Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan)
* Scarcity and #creativity. How the diamond shaped #leather and the GG logo were ideated
* The bamboo bag, celebrity culture, and the contemporary evolution of the #brand
* What culture generated Gucci? What culture does Gucci generate? The leather district. #fashion as a language of effortless sophistication

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