Effective Music Distribution and Monetization - HER Sound Masterclass by Chioma Onochukwu

ABOUT CHIOMA
As Head of TuneCore, West & East Africa, Chioma Winifred Onuchukwu is responsible for identifying and securing local marketing partnerships to amplify the company’s presence in the region and provide promotional opportunities on behalf of local TuneCore artists, as well as representing TuneCore at local industry events and conferences, and creating strategic, localized growth plans for the company.

Since joining TuneCore in 2020, Onuchukwu has led numerous brand awareness and development campaigns including the launch of localized TuneCore Africa social media channels, the development of a local radio program—Major Stage—on Urban96 FM showcasing over forty TuneCore artists and their new music in Nigeria, the orchestration of a music workshop in partnership with Telem Uncommon Sounds in Sierra Leone to engage with and educate over 50 artists & managers in 2022, and many more.
Onuchukwu joined TuneCore with more than a decade of marketing and business development experience, beginning her career in the Banking,

Telecommunications & Tech industries before joining the music industry in 2016 as a Marketing & Promotions Manager at Mcomm Solutions & Services before taking on a Marketing role at uduX Music, where she was an integral part in the successful launch of uduX music streaming app in Nigeria. She currently sits on the board of Women in Music, Nigeria, as the chapter’s Co-Chair.

Chioma holds a Bachelor’s degree in Economics from Imo State University, Nigeria and an MBA in General Management from the University of Hull, United Kingdom. A music lover and songwriter herself, Chioma enjoys Afrobeats, Pop, R&B, and Jazz

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