How China Revived a Forgotten Spanish Car Factory After 14 Years | Santana Motors Comeback
In southern Spain, an abandoned automobile factory stood silent for 14 years after shutting down in 2011. Once a symbol of industrial strength, the Santana Motors plant in Linares was widely believed to be gone forever. Empty assembly halls, aging machinery, and lost jobs became part of local memory. But in a surprising turn of events, the factory officially restarted operations on December 5, 2025 — thanks to a $270 million investment from Chinese companies.
This video explores why China chose to revive a long-idle European car factory, and what this move means for the global automotive industry. As Europe and the United States impose higher tariffs and anti-subsidy measures on Chinese electric vehicles, Chinese automakers are shifting strategies by investing directly in overseas production. From Spain to Hungary, Thailand, and Southeast Asia, China is rapidly building a global manufacturing footprint.
We dive into:
The history of Santana Motors, from its Land Rover and Suzuki partnerships to its 2011 bankruptcy
Why no European or Japanese companies stepped in for over a decade
How Chinese investment brought the factory back to life in just months
The plan to produce 50,000–100,000 vehicles per year and create over 1,000 local jobs
How local manufacturing helps Chinese EV brands bypass EU tariffs
The future of Santana as an electric vehicle and new energy brand in Europe
This revival is more than a factory reopening — it reflects a major shift in global EV competition, trade policy, and industrial power. What once seemed impossible has become a strategic advantage in China’s expanding role in the world’s automotive market.
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In southern Spain, an abandoned automobile factory stood silent for 14 years after shutting down in 2011. Once a symbol of industrial strength, the Santana Motors plant in Linares was widely believed to be gone forever. Empty assembly halls, aging machinery, and lost jobs became part of local memory. But in a surprising turn of events, the factory officially restarted operations on December 5, 2025 — thanks to a $270 million investment from Chinese companies.
This video explores why China chose to revive a long-idle European car factory, and what this move means for the global automotive industry. As Europe and the United States impose higher tariffs and anti-subsidy measures on Chinese electric vehicles, Chinese automakers are shifting strategies by investing directly in overseas production. From Spain to Hungary, Thailand, and Southeast Asia, China is rapidly building a global manufacturing footprint.
We dive into:
The history of Santana Motors, from its Land Rover and Suzuki partnerships to its 2011 bankruptcy
Why no European or Japanese companies stepped in for over a decade
How Chinese investment brought the factory back to life in just months
The plan to produce 50,000–100,000 vehicles per year and create over 1,000 local jobs
How local manufacturing helps Chinese EV brands bypass EU tariffs
The future of Santana as an electric vehicle and new energy brand in Europe
This revival is more than a factory reopening — it reflects a major shift in global EV competition, trade policy, and industrial power. What once seemed impossible has become a strategic advantage in China’s expanding role in the world’s automotive market.
???? Subscribe for more deep-dive stories on global industry, electric vehicles, geopolitics, and the future of manufacturing.
???? Turn on notifications so you don’t miss upcoming updates.
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