Business Accelerator - How to Leverage Business opportunities?

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As a musical artist launching a career you are already a brand whether you like it or not! So how to define it properly and use your strengths to leverage business opportunities?

As an introduction on this topic we highly recommend you to watch the presentation “How to Leverage Business opportunities” presented by Bridges for Music.

This panel discussion features key players from the continent, which will help you to dive deeper into the topic and get a sense of the local realities.
You will learn the basics of identity and identifying with your audience. How to define your brand as an artist? What is important to take into account when partnering with a brand? How to find new ways of monetisation through collaborations, brand partnerships, sync and merchandising.